The largest email delivery management and marketing agency in the United States, with an active database of 175 million consumer engagement profiles and category-leading advertising network, compliance and technology products.
From early 2007 through 2009, I helped build Datran's first content business division from scratch in New York City. Working in direct partnership agreements with JWT, ELLE, Creative Coalition, UNICEF and Oxfam, I led editorial, user experience and product development strategy by staffing and managing a cross-functional team of 10 full-timers and 25 freelancers. Each original brand in the portfolio engaged a unique demographic with a tailored voice.
The undisputed leader in HD satellite entertainment, serving nearly 50 million Americans with international programming in the highest quality digital picture and sound available.
Throughout 2006, I helped launch a completely new DIRECTV.com and produced interactive advertisements, long and short-form copy, product descriptions, game scripts, storyboards and user experiences as a Copywriter on the web marketing creative services team in New York City
Alvin Ailey American Dance Theater, New York City's Cultural Ambassador to the World, was founded in 1958 by Alvin Ailey and is now led by Artistic Director Judith Jamison and Associate Artistic Director Masazumi Chaya.
In 2007 and 2008, as a freelance Creative & Production Director, I produced a web television series and multimedia marketing communications for the theater's 50th Anniversary Celebration and International Tour.
Founded in 1910, New York's world-renowned 52 acre botanic garden welcomes over 900,000 visitors each year.
Throughout 2007, as a freelance Creative & Production Director, I produced a web television series and multimedia marketing communications for the 2007 and 2008 seasons.
In the heart of Manhattan, you have to be everything to everyone. Spotlight Live featured four floors of unique culinary experiences designed by Iron Chef Winner Kerry Simon, accompanied by daily live entertainment and unique terrace views of New York City's Times Square.
Throughout 2007 and 2008, as a freelance Creative & Production Director, I helped launch the new venue by producing a web television series and multimedia brand marketing communications.
